How to Market your Eco-friendly Business

Photo by Blue and Green Tomorrow

People are now, more than ever, concerned about saving the planet and the health of the environment. That is why adopting eco-friendly practices within your business structure is a popular trend that is here to stay. It is not only companies that are undergoing changes, there are shifts happening in consumers’ mindsets as well. According to the recent data, 26% of European citizens buy only “eco-friendly goods” and for over 50% of this figure, these choices are made frequently. 

With data pointing to these types of changes, the world of business will need to adapt to meet consumer demands. In light of this, we have prepared a list of tips on how to market your eco-friendly business to get the consumer recognition that you deserve. Enjoy!

Give It All or Do Not Give at All

When becoming eco-friendly there are no half measures, it is important to really fully dive in. It isn’t good for your brand if you have half of your business focus on helping the environment while other aspects cause it harm. Of course, no one is perfect, and working towards becoming eco-friendly counts for something. If you are still in progress of reaching your goals, communicate this effectively to avoid greenwashing. If you want people to believe your green aspirations and buy your products – stay true to your ideas. To prevent any brand confusion from happening make sure that you fully understand and accept all of the pros and cons of ‘going green’ in your business.

Let Yourself Be an Example

You, as a company owner, can set an example for your employees and clients. Clearly outline the things that you stand for and stick to those ideas. Make sure that you are not only talking about eco-friendliness, but also back these ideas up with your actions. 

Use Sustainable Products

A great way to promote your business in the most eco-friendly way is to start producing and or promoting sustainable products. It could be shopping bags, notepads or even pens. Just put your logo on those and give them out to your employees. This way you will promote eco-friendly ideas within your company as well, making your employees more conscious about the way they treat the environment. 

“When I first came to the company I received this little gift of a recyclable pen and notepad. It was a nice little touch and showed me that the company is serious about its ideals”  - says Ben Grant a marketing manager from Links Management. 

Recycle 

Recycling is a big part of any eco-friendly marketing strategy. It is also one of the easiest ways to implement if you are just starting out with ‘green’ marketing. It is super easy to set up a few bins in your office for employees to sort their waste by plastic, paper and glass. This little action will educate your employees about the importance of being environmentally-conscious and empower them to feel like they are making a difference. 

Educate Your Staff

It is important to not only show it to the world that you are now an eco-friendly business, but also to promote this idea amongst your employees. Make sure that they are aware of where your production materials are coming from and who your suppliers are. The more transparent you are with your team – the better. Communicate as much as possible about your new strategy, encourage their questions and ideas for initiatives. Think of incorporating some types of bonuses to reward sorting out trash or using eco-friendly products. 

Invest in Digital Marketing

Nothing will ruin your green reputation more than using billboards and tons of paper for your business’ promotion. Luckily, there are plenty of options out there for companies that have decided to choose a more eco-friendly and tech-friendly way of conducting business. One of the biggest perks of digital marketing is the opportunity to reduce your expenses and get more freedom with your visuals not to mention opening up to target markets that would otherwise be less accessible. 

Show your Support to Environmental Organizations

Eco-friendliness should not stop with self promotion. You can also use your business as a channel to express your ideas, participate in environmental actions, collaborate with environmental organizations and advertise these collaborations. Better yet, why not support a local organization. Successful participation in environmentally-focused events will help you build your brand’s visibility and establish your image of an eco-friendly company. Such an approach will be beneficial for all parties involved as well as the planet. 

Make your Logo Green

Your brand’s visuals are just as important as other aspects of your marketing strategy. Try using some green colors in your logo, this way potential customers will immediately associate your brand with eco-friendliness. Investing in your logo’s rebranding will eventually make you more recognizable and will increase your profits. 

Use Recycled Paper

We previously discussed the importance of choosing the digital approach in marketing, however, sometimes a situation requires a more traditional way of promotion. We are talking about paper flyers, business cards, and such. In this case, it would be best to try to use recycled paper. Usually, printing vendors offer an opportunity for their clients to pick the type of printing paper – using the ordinary paper or recycled one. This is a very small move in terms of finances, however, it will add a lot to the image of ‘green’ business. 

Create your Own Campaigns

Due to the rise in the use of technology and innovation, it is now possible for anyone to take part in environmental conservation without even leaving their home. Various crowdfunding platforms are a great way for business owners to help nature while promoting themselves. You can also partner up with another eco-friendly company to double the donations. 

Final Thoughts

‘Going green’ is surely a rising trend for businesses, but more than that it, is one of those ideas that can encourage long-term sustainable changes and savings. With these tips in mind, it should now be easier to adjust your company’s image to the picture-perfect role model of an eco-friendly business.