Cruise Line Sustainability Pre-COVID-19 and Lessons from the Pandemic

When we think of going on a cruise, dream destinations, ocean views, impeccable service and an all-round memorable travel experience come to mind. Globally, 272 cruise ships carry around 30 million passengers annually making the cruise industry a big player in the international tourism sector. In 2020, however, everything changed.

This pandemic, as with many industries worldwide, has placed additional question marks around the need to adapt to survive. For the cruise industry, addressing environmental concerns and increasing sustainability will potentially be a make or break. The question is: will the industry pivot to focus on #BuildingBackBetter, or will recovering profit margins play a singular role?