In the past, Earth Day (April 22nd) marked the day where people put aside time to engage with nature and the need for environmental protections. Nowadays, every day can be earth day thanks to the help of social media platforms like Instagram.

In this article, we will give examples on how to use Instagram to showcase your passion for environmental sustainability and give back to the planet!

Instagram has found its way to the hearts of wanderlust-filled travelers thanks to its easy-to-use features and eye-catching content. On the platform, users share moments from their everyday lives with their friends and followers via posts and stories. Traveling is no exception. Posts from tourism destinations around the world have become increasingly popular, leading to the rise in tourism in the world’s most picturesque destinations.

In this blog, we’ll cover why and how Instagram has changed the tourism industry along with suggestions on how your travel business can use the popular platform as a tool to boost engagement and bookings.