Travel accounts for 8% of global carbon emissions, according to a 2018 study published in Nature Climate Change.

Given these shocking figures, it’s clear that we need to take steps to reduce our impact on the planet and switch to a more sustainable way of running our businesses before it’s too late.

If we want to protect the world from further harm, revive the travel industry and reach the governments net zero carbon target, we need to focus more closely on promoting sustainable travel. Here are some easy yet effective ways travel businesses can do just that.

In an attempt to revive the industry as coronavirus continues to pose a threat, the focus of marketing campaigns and target market strategies have been shifted primarily towards the phenomenon of domestic tourism.

In this blog, I will take a look at a few of the ways travelers have been enjoying vacations closer to home and how destinations have successfully marketed to these domestic travelers.